Digital campaign for WINES OF ARGENTINA- 2013
We developed this digital campaign to add value to the fans experience, of our client, Wines of Argentina
Wine Cloudcast, a music-and-wine pairing cycle. The concept goes beyond the experience of drinking good wine: it appeals directly to the emotions. Inspired by 8 phrases that evoke moments and sensations, 8 Argentine DJs created 8 musical sets.
We create a Facebook APP for the streaming of the sets. While they were streamed, we uploaded content to the other social accounts working through Facebook, Twitter, Pinterest, and Soundcloud, to end up this modern pairing experience.
The concept leading the campaing, was "Good Mood, for great wines"
A different way to relate to the audience through emotions, introducing innovations through digital tools and incorporating social networking sites like Soundcloud. A unique experience, one that only Wines of Argentina can create.
Idea and Digital Strategy:
Verónica Livellara y Adrián Giordano
Copywriter
Verónica Livellara
Graphic design:
Natalia Oviedo
Facebook app development:
Adrián Giordano
General Production:
Verónica Livellara y Adrián Giordano
